The fundamental function of the Media Asset Management system is bringing items into the archive in an organized way, allowing asset enrichment and content management by the archive’s user, and distributing or publishing that item in various ways to boost the content’s monetization. The monetizing process is referred to as Ingest. The resulting workflows can be simple or complex featuring branching enterprise logic for automating all likely approval of media offerings. Usually ingest workflows create a proxy file, often a frame that accurately depicts the initial media allowing annotations and editing decision lists a user can apply to the initial item. Some systems normalize monetizing media to a business standard video format. However, most media administrators favor keeping the monetizing aspect in its purest form, and maintain the initial file as they received it, and use the substitute to drive versioning and editing workflows depending on the initial media.
Media asset enrichment in a Media Asset Management system involves combining metadata from several sources. AI systems can automatically interpret each frame of a program or file, automatically mark crucial points such as on-screen graphics and product deployments, and convert audio tracks into scripts. Self-regulating quality control systems can interpret the substitute file with visual or technical data depending on the testing guidelines. A user can add High Dynamic Resolution technical data to the media asset and reference it in the Media Asset Management system. A user can translate descriptive metadata into several languages and add them to the database that references the primary catalog. Audio translations such as Dolby ATMOS, stereo pairs, and language versions can be linked to the primary catalog, and the video for edits in order to align the subtitles and new translations. The enrichment process is driven by unique business needs, and the Media Asset Management system is the repository for these improvements and the preservation of their relationships with the primary files.
Another function of the Media Asset Management system is exporting or publishing the assets from the archive. Leveraging of integration with third-party instruments such as Digital Rights Management, watermarking software, and video format transcoders allow Media Asset Management workflow technology to optimize versions assets can assume when exported. Modern technology allows for the majority of these roles to be automated. For several years, the publishing role of Media Asset Management systems has remained an area of focus, fuelling innovation for labor reduction, and improving efficiency and speed for servicing streaming services, social media, personal finance technology, and media-on-demand services. The thing about publishing is that it can be as complex as managing tens of hundreds of profiles in third party tools, or as easy as dragging and dropping a file to a different folder.