Latest Releases
New axle Pulse Turns Audiences into Contributors

Available as branded offering for news organizations and corporations axle Video Acquires VidLasso technology; cofounder Christy King to join company as advisor


Download the press release .doc   |   Download the press release .pdf   |   Download the press release images


BOSTON, April 13, 2016 — NAB 2016 (Booth SL15416). Today axle Video announced the first-ever integrated solution for news organizations and brands to gather and stream video directly from their audiences.

axle Pulse is a new mobile app that lets broadcasters and brands source immediate, authentic content; their communities are empowered with an easy way to capture and share video footage from their smartphones. The system is available either as a complete software/hardware solution for purchase, or as a monthly cloud subscription. It includes branded apps for iPhones and Android smartphones, and lets contributors sign up, shoot and upload video. The users can also join a dialogue with the broadcaster or corporate media department which can include requests to capture specific material in exchange for compensation. For breaking news stories, a livestreaming mode is available which turns the smartphone into an immediate on-location asset for news organizations.

axle Pulse

The axle Pulse system combines an easy-to-use mobile app and a powerful media management back end, based on axle's radically simple axle Gear software. The solution works as follows:

  1. The company operating the software can request footage from contributors in their audience, optionally with specific assignments
  2. Contributors capture and upload video footage in response to assignments, with any compensation predetermined
  3. A built-in search tool lets the broadcaster quickly tag, curate and subclip submitted videos
  4. In the case of breaking news or live events, streaming from one or more contributors can be enabled for direct feeds

Axle Pulse is based in part on pioneering mobile software called VidLasso, which axle Video has acquired and adapted for use in the new system. Christy King, a cofounder of VidLasso, who has joined axle as an advisor, said "I am delighted to see VidLasso grow up to become axle Pulse. The axle software team has expanded our original feature set in smart ways for news organizations and brands to harness the power of mobile video capture and streaming. axle is the leader in affordable media management, with great customers in the broadcast and corporate markets, and I'm thrilled to see axle Video build on our mobile capture technology, and make it even easier to gather and organize user generated content."

The system includes axle Gear media management back end technology that gives permissionbased browser access to all uploaded content, as well as postproduction features like the ability to select and approve footage for use on air or on a website. When integrated with affordable networked storage and playout options from axle Video's partners, axle Pulse can form the core of a next-generation media operation at a small fraction of the cost of traditional broadcast infrastructure.

axle Video News Summary for NAB 2016

axle Pulse (see above)

axle 2016, the newest version of axle Video's radically simple media management software, with these key features:

  • axle Panel for Adobe Premiere Pro CC. A plug-in that saves time and effort and improves creativity by allowing Adobe Premiere Pro users to instantly access and use any media managed by axle 2016 and the core axle search features from within their editing environment.
  • Elastic search
  • OSX Status Application
  • Improved Process Monitoring
  • Improved administration
  • Large text fields

Abekas Taps axle Video for Browser-Based View of All Media Assets (separate press release)

axle Video CEO Sam Bogoch Authors SBE Guidelines for MAM (separate press release)

Pricing and availability

axle Pulse is available now for complete on-site system deployment; after June 1 as a monthly cloud subscription. Both approaches include branded iPhone and Android mobile apps, as well as all required back end infrastructure for managing submitted video content and (with the streaming option enabled) live streams. Contact axle Video for details. axle 2016 software is available now starting at $995 for two users.

About axle Video

axle Video (www.axlevideo.com) is the pioneer in developing radically simple software for media management and capture. It solutions help small to mid-size organizations improve the way they gather, share and archive digital video content, with media management solutions that are easy to install, use and afford. Its radically simple media software uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Video's software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axlevideo.com.

Images for download (right-click)

axle Pulse UI
axle Pulse Mobile
axle Pulse


New axle Panel Offers Shared Media Power for Adobe Premiere Pro CC

Easy access to assets within editing environment among many new time-saving features of axle 2016


Download the press release .doc   |   Download the press release .pdf   |   Download the press release image


BOSTON, March 15, 2016 — NAB 2016 (Booth SL15416). axle Video is launching the newest version of its radically simple media management system, axle 2016, with an emphasis on greater efficiency and power. The new Plug-In Panel feature of axle 2016 puts axle media management into Adobe© Premiere© Pro CC through an axle interface window, allowing editors to search, browse, and import clips without leaving the application. The new feature brings important capabilities to the popular editing system, especially for small to midsize video teams, for whom traditional MAM systems may be unaffordable or too complex.

axle Panel

"It's great to be able to search for everything right from inside Adobe Premiere Pro CC," said Sergio Miranda of Serril Media, a small postproduction house in Santa Monica. "The editors on our documentary projects are already finding great ways to collaborate with the panel from their laptops; axle is always pushing the envelope on making it easy to do great creative work."

axle 2016, the fifth major release of axle Video's core software, contains refinements and features mostly based on feedback from the company's active and rapidly expanding user community. In addition to the Adobe Premiere Plug-In Panel, other important features include expanded search capabilities, real-time status monitoring, improved administration, and large text fields that can replace separate text documents for logging and transcription.

Sam Bogoch, CEO of axle Video, said "Now Adobe Premiere Pro CC editors not only have a simple way to instantly find, review, and use any clip in online or archive storage, but they can effortlessly collaborate with producers, loggers, assistants, and clients in pre-edit, edit, and review and approval workflows. Taken with the improved search, dashboard, administration, and enhanced text fields, axle 2016 is an important release for axle Video and a free, high-value upgrade for our customers on axle Support."


axle 2016 key feature summary

  • New axle Panel for Adobe Premiere Pro CC. A plug-in that saves time and effort and improves creativity by allowing Adobe Premiere Pro users to instantly access and use any media managed by axle 2016 and the core axle search features from within their editing environment.
  • Elastic Search. Use multiple key words in the search window to get a more precise search result, rather than cumbersome multi-tier searches. An enhanced Advanced Search capability with field-by-field criteria supplements the core Elastic Search technology.
  • OSX Status Application. First-ever native OSX application for axle, this gives administrators the ability to directly view and reset status of all axle processes, including Apache webserver, Elastic search engine, Postgres SQL database, mounted high-res and proxy volumes, and more.
  • Improved Process Monitoring. Users and administrators can see the progress of transcodes, ingests, active users and other activity in real time.
  • Improved Administration. axle has made the process of adding users and managing their detailed privileges simpler and more powerful. Axle's system lets administrators control the fine-grained access to specific folders as well as user capabilities per folder.
  • Large Text Fields. A free-form text search field can now contain over 1,000 characters, allowing notes, memos, and other video or project-related information to be searchable and permanently linked with media.
Read More »

Price and availability

axle Video 2016 software is shipping at NAB 2016 next month and starts at $995 for 2 users. Typical axle Gear system configurations are priced between $10,000 and $25,000 including hardware and installation.

Launch Webinar

axle Video is holding a webinar tomorrow, Wednesday March 16, at 11AM EST, to expand and demonstrate the features of axle 2016 and answer in-depth questions from the press, resellers and customers. Registration is at https://attendee.gotowebinar.com/register/3068749420147873025.

About axle Video

axle Video (www.axlevideo.com) is the pioneer in developing radically simple media management software. It solutions help small to mid-size organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Its radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Video's software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle Video is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axlevideo.com.

Contact:

Katy Scott, axle Video
katy@axlevideo.com, www.axlevideo.com
617-262-9222

Past Releases


"I love the system because it lets me tackle a much bigger project than I could otherwise on my own and without any major professional help."
Meg Hanley

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