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axle Video Launches New Mobile Editing App, Major Software Update, Acquires Editing Interoperability Products

At NAB 2015, showcases workgroup-connected iPad/iPhone editing, next gen “radically simple” media management; takes on Transfer FCP and Transfer AE products from Boris FX


LAS VEGAS, April 10, 2015 — NAB 2015 (Booth SL16015). At NAB 2015 axle Video premieres an expanded product range with new capabilities and new solution partnerships that extend both the workflow and the appeal of their unique “radically simple” approach to media management. axle Video addresses an exploding need across a broad range of customers to improve the way they create, share, and store their digital video content, with media management solutions that are easy to install, use, and afford. axle's new software will be demonstrated and can be seen at the company's own booth, SL16015 (back of South Lower hall), as well as at 8 partners including Dynamic Drive Pool, SL2725 (front of South Lower hall).

axle Edit – workgroup-connected rough cut editing for iPad and iPhone: axle Edit is designed for mobile journalists as well as media producers/assistants who need a quick and convenient way to create rough cut sequences from their iPhones or iPads. Featuring touch-based subclip selection and sequence assembly on a timeline, local or server-based media can be intuitively edited. Media can be played back in low resolution, then rendered in high-res formats on the axle server. axle Edit is ideal for producer/editor (“preditor”) workflows where media is captured on mobile devices, then integrated with other media on main storage.

  • New Video. A new, minute-long promotional video, shot at a game of the CWHL champion Boston Blades highlights axle Edit's capabilities for field news gathering and mobile editing. The video can be seen here.
  • Padcaster-axle Edit demo in axle booth. To highlight the capabilities of axle Edit, axle has invited acclaimed accessory the Padcaster to demo in the axle booth. Padcaster turns any iPad into a professional camera rig with a tripod-mountable aluminum frame and threaded mounts for microphones, lights, and other accessories to be directly attached.

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axle 2015 – Increased scale, improved UI speed and layout, REST API: A completely re-architected platform more than doubles scale to over 600,000 media assets, addressing a common requirement for broadcasters and larger postproduction and marketing organizations.

  • New UI. axle's widely-acclaimed browser based user interface gains numerous refinements that extend workflow capabilities and increase speed within an even cleaner layout. Production teams will appreciate the greater speed and agility in planning, pre-edit, and review and approval workflows.
  • REST API. axle 2015's REST (representational state transfer) API offers exciting new possibilities for advanced customization and interoperation through a powerful yet simple method of linking with other applications and adapting to specific user needs.
  • Camera formats. For the first time, axle 2015 now directly supports importation of a range of camera formats including P2, Canon C300, and Sony XDCAM. More formats are planned.

axle Projectr – Based on axle 2015, axle Projectr is a turnkey hardware and software management system for the Adobe® Anywhere collaborative workflow platform. At NAB 2015 axle is announcing that axle Projectr will support the new single-location collaboration-only version of Anywhere, also being announced at the show.

axle Transfer FCP and axle Transfer AE - axle Video is now the owner and sole publisher of the Transfer FCP and Transfer AE products originally developed by Boris FX. These innovative products facilitate the transfer of sequences between video editing and effects software from Adobe, Apple and Avid, and will now be sold on axle Video's website and integrated into future products from axle.

Partners featuring axle 2015, axle Projectr at NAB - 8 partners among axle Video's rapidly expanding 3rd party solution ecosystem, will demonstrate axle 2015, including Dynamic Drive Pool (SL2725), located toward the front of the Lower South Hall, and Dell (SL14805), who will show the Axle Projectr turnkey hardware and software management system for the Adobe Anywhere collaborative editing environment.

Pricing and availability:

  • axle 2015 software starts at $1,695 for five users and is shipping.
  • axle Edit software starts at $795 for two users and is shipping.
  • axle Transfer FCP software $299, axle Transfer AE software $299, both for $399.
  • axle Gear software-hardware bundle starts at $7,995 for five users and is shipping.
  • axle Gear Pro software-hardware bundle with Avid compatibility starts at $9,995 for five users and is shipping.
  • axle Projectr software-hardware bundle for Adobe Anywhere starts at $11,995 for five users and is shipping.
  • axle Drive software-storage hardware appliance starts at $995 and is shipping.
  • axle aQ Series software-storage hardware bundle starts at $6,995 and is shipping.
  • SetMeUp software-hardware bundle starts at $59,995.

About axle Video

Video enables small to mid-size organizations to improve the way they create, share, and store their digital video content with media management solutions that are easy to install, use, and afford. Its radically simple media management uniquely addresses a burgeoning need, and has caught on rapidly among video professionals in postproduction, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle software was recognized with the IBC 2012 Best of Show award, and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axlevideo.com.

View the music video on YouTube.

Media Contact:

Katy Scott, axle Video
katy@axlevideo.com,
617-262-9222

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"I love the system because it lets me tackle a much bigger project than I could otherwise on my own and without any major professional help."
Meg Hanley

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